Saint Laurent: Mad About the Boy
Mad About the Boy is a multimedia campaign created for my Branding Capstone course at Loyola University. For this project, we were given the task to create a blog post with an accompanying visual element for our favorite brand.
Adopting the voice of Hedi Slimane's menswear brand at Saint Laurent, I decided to create a mock celebrity casting campaign, aligning with the brand's youthful spirit and dedication to the relationship between both music and fashion.
Mad About the Boy consists of a teaser video highlighting six new Saint Laurent brand ambassadors and corresponding digital advertisements for each.
- view THE CAMPAIGN -
BOYS ON FILM: OUR SS 2016 MENSWEAR COLLECTION CELEBRITY CASTING
INTRODUCING BOYS ON FILM: HEDI SLIMANE'S CELEBRITY MUSES FOR THE SAINT LAURENT SPRING/SUMMER 2016 SURF SOUND MENSWEAR COLLECTION. THIS SEASON'S COLLECTION CASTS MUSIC'S FRESHEST MALE FACES TO FURTHER SAINT LAURENT'S COMMITTED RELATIONSHIP TO BOTH MUSIC AND FASHION. FROM SEOUL TO LONDON, SYDNEY TO UTAH, OUR SIX MUSES REPRESENT THE BRAND'S SEXY AND YOUTHFUL CORE.
MEET OUR SIX NEWEST SAINT LAURENT AMBASSADORS: KEY, HARRY, MATTY, TROYE, BØRNS AND LUCKY BLUE AS THEY STAR IN OUR NEWEST CASTING CAMPAIGN VIDEO, "MAD ABOUT THE BOY," AND CORRESPONDING MULTIMEDIA CAMPAIGN.
MATTY WEARS THE SAINT LAURENT ORIGINAL LOW WAISTED SKINNY JEAN IN BLACK LEATHER.
BØRNS WEARS THE SAINT LAURENT SIGNATURE YVES COLLAR OVERSIZED SHIRT IN WHITE LACE.
LUCKY BLUE WEARS THE SAINT LAURENT FRENCH 60 CROPPED CHELSEA BOOT IN BLACK CRACKED SHINY LEATHER.